5:00pm–6:30pm
Paul Hartley
CEO, Human Futures — Qualitative and market research in industry
KPMG Ignition Lab at McMaster
Ignition is the convergence of designers, builders, technologists and deep subject matter experts across both industry and function – and all of it infused with an entrepreneurial spirit that will shape the next chapters of your organization.
01 — What we do
We take a platform approach, bringing the best of our global technology alliances to bear along with market-leading collaborations across our practice areas. Together, we build products and solutions that generate immediate, measurable results.
Whether you’re wrestling with a problem or want to define the next areas of opportunity for your organization, Ignition’s teams of seasoned innovators and facilitators will work with you to define the challenge at hand, develop hypotheses to test and validate and to scale the solutions that work, in an engaging and dynamic experience that creates energy and buy-in.
Innovation isn’t a lightning bolt that strikes, it’s a well-designed process that pairs with systems and management structures that will make the effort “stick” inside your organization. Together we’ll co-create the next chapters of your organization’s story.
Designing, validating and scaling innovative, transformative and beautiful digital solutions that meet the needs of your customers of tomorrow, both internal and external.
Working side-by-side with our KPMG Lighthouse teams, we’ll help you unlock new insights and drive new value with the data inside your organization.
The organizations of tomorrow will be a mix of technology and talent. We help get you AI-ready for this new world and build solutions with you that transform your organization into one that is AI powered from the inside out.
Bring data and analytics to life with dynamic and powerful digital twins, empowering your organization to drive new efficiencies and unlock new opportunities, leveraging our industry-leading technology collaborations.
The space · MCCD8150
Our in-person talks and workshops run in the Ignition Lab at McMaster: long work tables, two presentation screens and room to move between groups.
02 — Speaker series · Fall 2026
CEO, Human Futures — Qualitative and market research in industry
HRI Professor, University of Michigan — Mac Information Systems Seminar Series
Assistant Professor, Information Systems, McMaster University — Making Sense of Sensemaking: synthesis in Design Thinking
HCI Professor, Washington State University — Research seminar
Improvise a talk to slides you have never seen
03 — From the lab
Recaps, slides and takeaways from every session in the KPMG Ignition Lab speaker series.
All posts →04 — How we can help
Learn more about what you can gain from the Canadian KPMG Ignition experience and book a session by visiting one of our team webpages.